Avatars fly to end multiple sclerosis this Sunday!


This sunday, the National MS (Multiple Sclerosis) Society is partnering with Scion and MovieTickets.com on a fundraiser to support the millions who suffer from the debilitating disease of MS. Scheduled from June 10-17, the "MS FLY" is the virtual equivalent of the annual "MS WALK" that takes place all around the United States.  More than just a
"fly-a-thon" though, the fundraiser is designed as an interactive adventure:

Participate in this exciting and cause-worthy event on a week-long
scavenger hunt as you journey through the virtual world of Second Life
with your avatar and MS Cape.  Scour islands for digital tokens that
grant you completion of one phase of the hunt.  With each new digital
token acquired comes a new incentive for the participant and more money
to help end MS.

Virtual Walk-a-thons are fun, but I love the idea of really using the powerful and evocative capabilities of virtual worlds to re-think the traditional fundraiser event.  This seems like a step (sorry) in the right direction.

Head to Illusion Factory (Teleport SLURL) to register in-world or www.themsfly.org on the interweb.

Written by: rikomatic

“Virtual Activism” mixed-reality event next Monday at Games for Change


I’m spreading the news that the 4th annual Games for Change conference happening next Monday and Tuesday (June 11-12) will feature a mixed-reality panel on "virtual activism" at 10:30AM EST. Games for Change brings together game developers, industry experts, academics and non-profits to discuss how to use digital games to promote social change.

The "virtual activism" panel will feature several experts on non-profits in Second Life including Glitteractica Cookie of Techsoup, In Kenzo of Amoration, Jeska Linden of Linden Labs and moderator Beth Kanter. Jeska will be participating from within SL, while Glitter, In Kenzo and Beth will be at the physical conference venue.  SL participants will be able to submit questions via IM to the panelists. The in-world event I believe will take place in the amphitheater in the Plush Non-profit Commons sim (teleport SLURL.)

Written by: rikomatic

Ferrari’s for Kids Fundraiser Party this Friday

On Friday May 25, from 11AM-12:30PM “Ferrari for Kids” will be throwing a fundraiser party with DJ Clarisse at their new HQ. Ferraris for Kids is a non-profit organisation with a simple mission : making real disabled kids dreams. In a recent french survey, they found out that 69% of the disabled kids list in their top five dream s riding in a Ferrari. Jean-Charles Percy, president of FFK, thought that it would be easy to make disabled kids dreams real in buying a Ferrari (360 Modena), visiting specialized centres for handicapped kids and taking the kids for a ride. Today, around 10.000€ have been raised to finance to program. 

Several more events are planned in the next weeks on race tracks, showrooms and other clubs. Theses events are called “Red Night Party”.

See their HQ at Spinolds Flats (teleport SLURL).

Written by: rikomatic

Global Kids is hiring!

I got the exciting news that the technology youth empowerment group Global Kids is hiring for several interesting positions. The eight new positions include: an “Online Leadership Program Associate (Video Specialist),” “Online Leadership Program Associate (Foundation Programs in Second Life Producer),” “Online Leadership Program Associate (Gaming and Social Networks Specialist),” “Online Leadership Program Associates (YouthVenture Program Manager and YouthVenture Program Associate), ” a program assistant and two program associates:

Global Kids’ Online Leadership Program, now in its seventh year, is about to experience significant growth in a number of areas with the hiring of eight additional staff members. PDFs for each position, along with a description and position status, can be viewed below. Information about applying can ONLY be found within the PDFs. Job-related questions may be asked in the comment box associated with this post.

Head to the Global Kids website for complete information.

Written by: rikomatic

Mitch Kapor speaks on young people of color in science and technology tomorrow

The Electric Sheep Company send out news that Lotus Notes creator and Linden Lab board chair Mitch Kapor will be talking about his work to encourage young people of color to study science and technology this Thursday, May 24 at 8pm PST. Mitch is on the board of the Level Playing Field Institute, a San Francisco-based non-profit organization dedicated to creating more opportunities on campus and the workplace for people of color.

The Thursday program will include:

  • Streaming video of Linden Lab CEO Philip Rosedale speaking about SL and Level Playing Field Institute
  • Streaming video about the students of Level Playing Field Institute’s education programs
  • An in-world Q&A with Mitch Kapor on his approach to philanthropy

That’s at Sheep Island Auditorium (teleport SLURL) and Crayon Theater (teleport SLURL) .

Cross-posted to Rikomatic.com

Written by: rikomatic

Diplo Foundation exploring “virtual diplomacy” in SL


The Diplo Foundation announces that they have launched a new Diplomacy Island in Second Life (teleport SLURL) to "explore new possibilities for diplomatic representation and interaction."  Based in Malta, but with a virtual network that spans the globe, Diplo has been a pioneer in using online tools to conduct research, trainings and outreach about international diplomacy. 

Tomorrow at 9:30AM PST, there will be an official inauguration of the new sim with a real world event in Geneva at the World Meteorological Organization as well as in-world on their island.  The programme is quite impressive, including Srgjan Kerim, President Designate of the UN General Assembly; Sergei Ordzhonikidze, Director General of the UN Office at Geneva; Ambassador Walter Fust, Director of the Swiss Agency for Development and Cooperation; and H.E. Mr. Abdulla Shahid, Minister of State for Foreign Affairs of
Maldives. Sounds like a very interesting event.

Here’s the full announcement…


        Organised by DiploFoundation in Partnership with
        Government of Maldives
        Swiss Agency for Development and Cooperation
        Geneva Centre for Security Policy (GCSP)


            18:30, Geneva – 22 May 2007

16:30 (GMT),    New York (GMT-4) 12:30,     London (GMT+1) 17:30,
New Delhi (GMT+5:30) 22:00,    Beijing (GMT+8) 00:30 next day


Place: World Meteorological Organisation
7 bis, avenue de la Paix, Geneva
Space: Diplomacy Island in Second Life (SL latitude/longitude: 150,191,26)


  • Ambassador Fred Tanner, Director of the Geneva Center for Security Policy: Welcome Address

  • Dr. Srgjan Kerim, President Designate of the United Nations General Assembly: Address from the United Nations – New York

  • Mr. Sergei Ordzhonikidze, Director General of the United Nations Office at Geneva

  • Ambassador Walter Fust, Director of the Swiss Agency for Development and Cooperation – Importance of Virtual Diplomacy for Small and Developing Countries         

  • H.E. Mr. Abdulla Shahid, Minister of State for Foreign Affairs, Republic of
    – Official Opening of the Virtual Embassy of Maldives

  • Dr. Jovan Kurbalija, Director of DiploFoundation – Presentation of the Diplomacy Island


Diplomacy Island
is the next step in over a decade of research and development in the
field of Virtual Diplomacy. Through Second Life, Diplo will explore new
possibilities for diplomatic representation and negotiation. Diplomacy Island
will be another channel for Diplo’s main mission to assist small and
developing countries to participate meaningfully in international
relations. Diplomacy Island includes the following “neighbourhoods”:

The Diplomatic Quarter
will host Virtual Embassies. Along with the Virtual Embassy of
Maldives, which will be inaugurated on 22 May, several other embassies
are under construction including embassies of Malta, Philippines and

The Virtual Diplomatic Academy
will host sessions and panels related to modern diplomacy and themes
such as environmental diplomacy, energy diplomacy and cyber-diplomacy.

The Virtual Diplomatic Museum
will be more than a typical museum. Its main function will be to
highlight the relevance of diplomacy to modern society, as opposed to
the use of force. The Museum will present historical examples of the
success of diplomacy. Visitors will have a chance to communicate
“across time” with famous diplomats from the past including Talleyrand
and Metternich.

The Internet Governance Village
will host panels, round table discussions and conferences on two sets
of issues. First, of direct interest for Second Life citizens, the IG
village will host discussions on privacy, security, digital identity
and taxation in cyber-space. Second, the IG Village will promote
discussions on Internet issues and developing countries, mainly on how
to bridge the digital divide.

Cross-posted also at rikomatic.com.

Written by: rikomatic

Pride 2007 Festival coming June 24-30

PixelPulse Magazine sends out news that plans are underway for "Second Pride 2007" in Second Life, a celebration of diversity in sexual identity bringing together gays, lesbians, bisexuals, transexuals and queer-friendly straights from all over the metaverse.  Schedule from June 24-30, one centerpiece of the event will be a enormous virtual AIDS Memorial Quilt bringing together 720 individual panels.  Information on how to submit a panel can be found here.

Plans for the Second Pride Festival include art exhibits, dancing, musical performances, a theater troupe, vendors, games, and a museum highlighting the historical significance of Pride. To learn how you can help out, head for their Google Group.

Written by: rikomatic

Report on “Fight Hunger: Walk the World” event on May 13

Susanne Thörnqvist sends us a report on the
“>”Fight Hunger: Walk the World”
event on May 13. She comments that “the event would not have been possible without the help of our wonderful and dedicated volunteers in Second Life and all the musicians who dedicated their time to play live for us.”

Number of people attending: More than 380
Funds raised during the 24 hours event:

  • Funds raised from donation boxes 244,379 linden dollars
  • Shoe sales 2000 linden dollars
  • Total donation boxes and shoe sales 864 USD
  • FightHunger.org donations to Second Life walk 162 USD
  • Sponsored walker 34 USD
  • Click-to-feed 30 USD
    Total amount raised 1090 USD

    Explanation click-to-feed: We had 155 clicks, meaning that our sponsors will provide a meal at school to 155 children, for a cost of 0.19 USD/child/day.

    Pictures of the event at http://www.fighthunger.org/en/wtw07/2l/second_life

Written by: rikomatic

Four Quick Tips to Publicize Your Non-profit Event

A key strategy for raising the visibility of your non-profit in Second Life is organizing in-world events. There are hundreds and hundreds of events occurring on a given day competing for avatars’ attention and attendance. So learning how to publicize your non-profits events is an important skill to develop.

1. Use the SL Calendar

The first action to consider is publishing your event on the official SL events calendar. This listing is available both in-world under “search” and on the web at http://www.secondlife.com/events . While there is a lot of crap in there, the official event listings are still the easiest way for all SL residents to find out about what events are happening on a given day. Be as clear and concise and eye-catching as you can possibly be — without resorting to “FREE LINDENS” and other annoying gimmicks.

2. Draw on Your Own Community

Your promotion activities only begin with the official SL calendar. Obviously if you have your own website and land, post notices about the event well ahead of time. Use your group’s (you do have an in-world group set up for your non-profit, don’t you?) announcement feature to inform your own constituents and supporters about the event. Make sure each of your supporters and members is encouraged to invite their friends and colleagues. That’s the power of social networking and the “Kevin Bacon” effect.

3. The SL Media / Blogosphere

Beyond that, get the word out to as many different news sources as you can. The SL blogosphere is huge and expanding, as are the number of SL media outlets. The biggies include the SL Herald, the SL Insider, New World Notes, Avastar, the Reuters SL bureau, and the Metaverse Messenger. See the awesome SL blog aggregator created by Tao Takashi, http://planet.worldofsl.com, for other news sources to reach out to.

4. Real World Press

And don’t forget real world press. If your event has a unique angle to it that might be of interest to a specialized news source, draft up a press release and send it out to them. If you can get some advance press, you can drive new people to register for SL just to attend it. SL is still quite a powerful media-magnet, so take advantage while you can.

While we are talking about events, let me point out the sweet social calendaring website http://Eventful.com, which takes the official SL events feed and repackages it in a really cool and useful way.

Using Eventful.com you can set “Second Life” as one of your home locations, search for events by keyword, tick-off the events that you want to track or attend, create custom calendars and groups, and export those calendars to Outlook, iCal or Google Calendar. You can see the feed from the Eventful group as a widget on the right side of this post. You can add a similar widget to your own website or blog super-easily. Check it out!

With a bit of effort and creativity, you can go from “preaching to the converted” to maxing out your sim. Good luck.

Written by: rikomatic