Synopsis from Avatar on Duty Meeting

Host: Johnson Center for Philanthropy at Grand Valley State University
Facilitator: 2020Vision Obviate
Attendees: Windy Schor, Fayandria Foley, Petro Bellic, Stingray9798 Raymaker, Jarhead Euler, Patt Bravin, , Sue Bazar, Reece Llewellyn, Glitteractica Cookie, Penguin Kuhn, Muse Carmona, Rez Messing, Coughran Mayo
Date: July 28, 2008

Synopsis:
Focus of the conversation was on how nonprofits can find long-term sustainability in Second Life and better translate into real-world action towards achieving their missions. The first question asked was “What do you hope to gain by having a presence in Second Life?” Participant’s answers related to the following: reaching new audiences, collaborating, networking and raising awareness.

Next question asked was “What is the advantage of Second Life over a bulletin board or just doing IM?” Again, answers related to the following: experiential learning, greater interactivity and connection, immersive learning and greater affinity among members.

The last question related to the difference between Web 2.0 and Second Life. This was a more challenging question to tackle. Participants noted that users of Second Life can customized their experience, build stronger connections and engage in all five senses. Compared to Real Life, most participants agreed that Second Life was fun and easier to engage in conversation as complete strangers. Finally, the comment was made that Second Life and virtual worlds are a trend for the future.

Some other points that emerged in the conversation not directly related to the questions connected to challenges. Some of the challenges discussed are focused on research that need to be conducted and some are the facts of working in a virtual environment. The research challenges are finding demographics focused on social benefit and good practices for nonprofits. Challenges related to the environment are corporation’s IT constraints, Second Life learning curve and burnout.

Finally, some beginning key points or good practices for nonprofits in Second Life which emerged are that the mission of the organization should be tied to the work being done in Second Life and having clear, simple objectives for work in Second Life helps maintain focus and balance.

Written by: ashima.saigal

Why Second Life?

Today I attended the Avatar on Duty session at the Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership office on Aloft Nonprofit Commons. 2020Vision (Ashima Saigal) moderated the session and she was joined by several other Johnson Center staff, along with a sizeable crowd of interested avatars. We were all there to discuss a key question for those involved with working with nonprofits in Second Life: How can nonprofits find long-term sustainability in Second Life and better translate into real-world action towards achieving their missions?

The session gave us opportunity to brainstorm and discuss this topic in an open forum. One of the first issues we discussed was what nonprofits hoped to gain by having a presence in Second Life. Many avatars saw Second Life as a way to engage a wider audience and bring awareness of their organization’s work. Others mentioned the benefit of having a common meeting space and a way to network and collaborate with other nonprofits doing similar work, as well as connecting with organizations they might never have had the opportunity to meet. Jarhead Euler of Uptown Shelter gave the example of how his organization only heard about Community Voicemail through Second Life and now is meeting with several other organizations to discuss implementing this tool for their real-life work.

However, we wondered what’s advantageous about using Second Life versus other Web 2.0 tools (i.e. Facebook, instant messaging, web conferencing, etc.)? Some said they treated Second Life just like any other online community, but one that served a different purposes, reaching a different audience that though smaller creates greater affinity among its members. Others felt the 3D, immersive experience of a virtual world creates a more powerful and personal interaction. There’s definitely an added layer of fun that potentially makes it an appealing medium for users to engage. Another point raised was that Second Life reaches an early adopter audience, and can propagate experiential learning in a way that other web-based applications cannot. Virtual worlds are seen by many as being the future of the Web, which puts organizations already in Second Life ahead of the curve for future expansion into virtual worlds as they become more prevalent.

This raised the question of what audience nonprofits are trying to reach in Second Life? Although there are many newcomers interested in learning more about the platform, it’s important to keep in mind that nonprofits are not necessarily trying to bring people into Second Life, but rather, seeking to tap into an already established audience in Second Life, who is looking to find ways to use the tool for social benefit. The audience is likely to vary depending on the organization, but determining the demographics is important when it comes to thinking about approach and gaining support for funding Second Life work.

Greater interaction and connection kept commonly coming up as an argument for the value of Second Life. Yet these two aspects are challenging, if not impossible to measure, especially in comparison to the benefit of other tools. When thinking about sustainability, it’s important for nonprofits to think about pinpointing unique benefits that a virtual platform offers. Several people pointed out that Second Life can often save time and money, but so can other less technology-intensive tools. Others pointed out the ability for Second Life to be used for mixed reality events provides a unique experiential way of interaction with multiple simultaneous communication channels (text, voice, chat, video, etc.). There have been some case studies how this is beneficial to some groups, such as people with disabilities or different learning styles. What’s needed, we all seemed to agree, is more such studies and ways to document impact of Second Life work in furthering the missions of organizations.

We discussed other challenges of the virtual world, including the high learning curve. Second Life is not accessible for many with its technical requirements. Nonprofits will need to justify that in spite of such obstacles, the potential gains of Second Life are worth the time and resource investment.

Today’s discussion sparked more questions, but also got me thinking creatively about tangible ways nonprofits can articulate the “experience” of virtual worlds and the myriad of ways it can be used towards social change. While that challenge can be daunting it is exciting to think about nonprofits pioneering the virtual world for the benefit of the real one.

Written by: penguin kuhn

How Can Nonprofits Create Sustainability in Second Life

Wondering about how your nonprofit’s work in the virtual world can make real-world impact? Then be sure to check out the regular Avatar on Duty Sessions at the Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership office on Aloft Nonprofit Commons.

The next session, Mon. July 28th, at 10 AM PDT/SLT will focus in particular on how nonprofits can find long-term sustainability in Second Life and how to better translate this into real-world action towards achieving their missions. Join in the conversation with philanthropic advisers and community builders in Second Life.

Please send a message (IM) to 2020Vision Obviate (Real Name – Ashima Saigal) or email her at saigalas@gvsu.edu if you have any questions. Come ask your questions and they will do their best to help you to grow your organization’s mission.

You can teleport directly to come join the session.

About the Avatar on Duty Sessions

In keeping with their mission of improving communities by the application of knowledge, which unleashes the power of nonprofits, foundation, and individuals, the Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership at Grand Valley State Universityp is offering Avatar on Duty service (AvOD) to the Philanthropic community in Second Life. Various Avatars will be available to answer specific questions related to effective philanthropy and nonprofit leadership.

The AvOD will be available to answer questions in regards to effective practices and research on specific topics related to philanthropy and nonprofit leadership.

Written by: penguin kuhn

Relay for Life returns to Second Life

Avatars representing survivors, caregivers, their families and the millions of passionate supporters engaged in fighting cancer worldwide will take center stage virtually, July 19-20, when the American Cancer Society conducts its fourth annual Relay For Life® event in the Second Life virtual world. The 2008 Relay in Second Life will celebrate the “heroes” who epitomize the Society’s global mission and who represent this summer’s virtual world event theme.

This year’s virtual Relay For Life is expected to attract in excess of 2,000 participants as more than 80 teams will unite toward reaching a fundraising goal of $125,000. In 2007, the Second Life event raised $118,000 – more than double its total for the previous two years combined – and attracted more than 1,700 participants.

The funds raised through the virtual Relay For Life will benefit the American Cancer Society’s global efforts to fight cancer through research, education, advocacy and patient service programs.

For more information on the Second Life Relay For Life event and the Society virtual headquarters office, please visit www.cancer.org/slrfl and www.rflofsl.org. Information about Relay For Life is available 24 hours a day by visiting www.RelayForLife.org.

[Cross-posted on NetSquared blog]

Written by: penguin kuhn

Second Life Down for Emergency Maintenance–RESOLVED

UPDATE: SL is back up. I was able to get in about 9:10. If you missed the NPC meeting, never fear, you can catch transcript to be posted here

As I’m sure some of you have encountered already today, Second Life is currently down for emergency maintenance. It’s currently not allowing anyone to log in. Per their grid status page:

“We have to close logins for a while to enable the database to process the overflow from earlier. The landstore is not accessible for the moment as well.”

You can check the current status here and I will keep folks posted!

Written by: penguin kuhn

Come to the Party!

As many of you know SL is about to turn 5 years old… Yup, a whole handful! This is a great opportunity to bring some attention to the work your nonprofit is doing in SL and RL.

As Linden Labs announced yesterday the party will be a two week event with the second week featuring exhibits from “business, education, health care and nonprofits”. Not only that but as they stated in their blog on Tuesday, June 3rd,

“We’ll close with a ceremony including a special guest speaker
with a very important announcement. “

The suspense is killing me!

So fill out an application and come join the party!

To learn more about this big birthday and apply for an exhibit space go to the SL blog here: http://blog.secondlife.com/

The deadline is Tuesday, June 10th 6pm PDT so get your application in NOW!

Written by: Kali

Mixed Reality Aloft Nonprofit Commons Launch at NetSquared Conference

Hi, I’m BJ Wishinsky, Communities Program Manager for the Anita Borg Institute for Women and Technology (http://anitaborg.org/). At Glitter and Penguin’s requests, I’m cross-posting here my live-blog on this event from the NetSquared Conference blog.

My avatar, Biji Mornington, has been attending Nonprofits in SecondLife (NPSL) meetings at the Nonprofit Commons (NPC; http://nonprofitcommons.org/) on Friday mornings. So when Megan Keane (Penguin Asana in SL) asked me to live-blog this mixed-reality event, I said yes. A lot of the buzz at NPSL meetings of late has been about the launch of NPC’s second island, Aloft, and plans for this morning’s mixed reality launch event. Our panelists are physically here at the Netsquared Conference and virtually inworld at Aloft. Here in San Jose, CA we can see avatars gathering at Aloft, and at Aloft the avatars also see our panelists by video. Evonne Heyning (In Zenzo) introduced our panel:

* Sandy Andrews (Ozma Malibu) of Floaters
* Dick Dillon (Coughran Mayo) of Preferred Family Healthcare
* Rik (Rik Riel) of Global Kids
* Jessica (Kali Idziak) of Community Voicemail
* Rebecca Wise (Jani Myriam) of Transgender Resource Center

Susan Tenby (Glitteractica Cookie) then kicked us off by introducing the Nonprofit Commons, a TechSoup project that provides to real world nonprofits virtual office space and support in SecondLife. Susan is the driving force, but other TechSoup staff and many volunteers make this a tremendous resource for nonprofits exploring how SecondLife can help them build community and meet their organizations’ goals. Currently about 70 nonprofits have free inworld office space at the two NPC islands, on donated land. There are two SL groups that avatars can join: Nonprofit Commons (NPC residents only), and the TechSoup group of those who, like me, are interested in nonprofit use of SL but not ready to commit to office hours. Volunteers are always needed and new group members are always welcome. Volunteers come from dozens of countries. Those of us who attend NPSL meetings are happy to be here today and finally meet our colleagues in person. One great thing about SecondLife is you don’t have to be anywhere specifically, physically, to do anything. But it’s nice to meet face to face when we get the chance.

Sandy tells us about Floaters, a program that provides access to those who otherwise wouldn’t have access. Her group has been able to connect, through NPSL, with other groups who have similar goals. With Bridges for Women, Kiva, and others they are planning a large scale project for people who are displaced, homeless, survivors of domestic violence, or otherwise in transition: http://www.aplacefordreams.com/. They’ll provide services and mentors for the displaced and homeless, who can log in to SecondLife from places like McDonalds. They are looking for a programmer to help with a widget that would help people find shelter, food, training on life skills and computer skills. They offer free voicemail also. Services will be available from both the website and SecondLife. They offer training that will help people design and build a business in SecondLife, and hope they will in turn become mentors themselves.

Dick gets a big laugh by saying he was drawn to SL by the ease of use of the technology. Those who have organized this panel have had to work through several technical issues (apparently voice from the panel just now started coming through in Aloft). His agency is a nonprofit mental health service provider with emphasis primarily on drug abuse programs. They’re big, with 35 offices and 500 employees. They’ve been aggressively exploring SecondLife as a platform for the last year. In the mental health field the ability to reach out to people in hard-to-reach places is critical. If it would take too much time, effort or energy to get to an office, many people won’t go. So any technology from telephone and chat rooms to virtual worlds can be a big help in bridging that gap. A virtual world provides a sense of place, once people have learned the basics of getting around, and the real-time interactions help blur the distinction between real life and the virtual world in getting clients involved. And there are trade-offs. A client asked about lack of body language in SL. Coughran, his avatar, showed the client 40 different body positions his avatar could assume and also noted that when communicating face-to-face we don’t have the benefit of emoticons.

Our next speaker is Rebecca from the Transgender Resource Center. She talks about the behavioral health implications of SecondLife and says SL has unique qualities that make it an ideal environment for self-discovery. It’s safe and anonymous; you can delete your avatar at any time. It’s deeply immersive, so you can really explore your avatar’s identity by customizing it in ways you might not risk in real life. SL as a diverse and tolerant community. Yee and Bailenson’s 2007 report “The Proteus Effect” showed that as individuals explore their avatar’s self-representation, this in turn has an impact on their real-life self-identity. She told us her personal story and how important SL was in providing a safe space to explore her own gender identity. In SL, with a distinctly female avatar, no one questioned her identity and she could explore this safely. She was also able to make some connections in SL that pointed her to resources in real life that helped her with her own transition. Based on that experience she founded the Transgender Resource Center in SecondLife which provides a unique resource for community, information and peer support. Inworld they provide book excerpts, movie trailers, links to web sites and forums, bi-monthly support groups, and more. In the Nonprofit Commons TRC has found a supportive community of peers and mentors frm other nonprofit organizations, as well as free virtual office space, tools and training. TRC has over 800 members now.

Jessica’s organization, Community Voicemail, provides 24 hour voicemail service to people in crisis and transition. These phone numbers can be used for job searches, to connect with family, medical care and other resources, for people who are homeless, between jobs, etc. Community Voicemail has a multi-year grant from Cisco (our conference hosts) and heard about SecondLife from Cisco and then connected with TechSoup/NPC. They partner with nonprofits and agencies in different areas and SecondLife gives them a rich way to make these connections and spread the word about the services they provide. People in SecondLife are very community-minded and help spread the word, give advice, etc.. They don’t have a dedicated person on SecondLife but she spends part of her time there.

Rik Panganiban is a SecondLife producer for Global Kids. Global Kids empower the kids by teaching them technology and leadership skills. His topic “Turn Off the Damn PC and Go Outside” got a laugh from the (real) room. This was a line from a post on Boingboing.net that initially inspired his perspective on virtual worlds. They use the teen grid in SL as a space where real learning happens. Earlier this year they streamed Kofi Annan talking about human rights into SL, where the kids had their own conversations about human rights and what that means to them. They use virtual worlds to foster leadership, self-confidence and collaboration skills, and engage them in working for real change in the real world. Their International Justice Center in SL will provide access to war crimes trials and opportunities for dialogue and learning. Global Kids is looking at the crisis in Darfur, giving them information and access to activists, and they are brainstorming with kids in other countries about solutions. They’re currently working on an application that would provide access on mobile phones for those who do not have access to computers for virtual worlds.

Inworld, the Aloft Nonprofit Commons festivities continue throughout the day with games, music, and tours. Here at the NetSquared Conference, I’m looking forward to sitting at a SecondLife table at lunch.

Written by: BijiMornington

San Francisco Meets the Metaverse 3

Join in the Celebration of the Launch of the Second Nonprofit Commons Sim! Nonprofits and their supporters will be hosting a mixed reality grand opening celebration in San Jose as part of the NetSquared conference and in the metaverse on Wednesday, May 28, 2008, starting at 10:00 A.M. PST/SLT (Second Life Time), in the new second Nonprofit Commons location.

Highlights:

  • Grand opening May 28 of the Nonprofit Commons 2/ALOFT, our second sim housing a large community of nonprofit organizations Mixed-reality event, to include a live presentation, a demonstration of the new Second Life Nonprofit Commons island to attendees at the NetSquared Conference in San Jose, and events within Second life
  • Live peformances all day within Second Life, with over 8 hours of music from musicians around the world
  • Media is invited to attend in-world event as well as to San Jose, and phone interviews are available upon request

This second of two Nonprofit Commons nonprofit sims was generously donated by TakingITGlobal. Like the first Nonprofit Commons sim on Plush, a virtual space for nonprofits, managed by TechSoup, Nonprofit Commons 2 creates and houses a community of social benefit organizations in the online virtual world of Second Life. This community of practice is entirely volunteer-run and hosts organizations from across the globe. To date, they have created a community blog, Twitter account, and a resource-rich wiki, and have held mixed-reality events, workshops, and regular weekly town hall meetings. This international community is a hub for charities to share best practices, work together on innovative ways to benefit their causes, and network with organizations from across the globe.

The Gala event will be a mixed-reality launch party, complete with networking, a panel of speakers, and tours of the Nonprofit Commons. This live event will take place in the real-world of San Jose, California as part of the NetSquared Conference, and within the virtual world of Second Life. These events will occur simultaneously and will also feature interactivity between the two worlds. Following the mixed-reality event, we will have an afternoon and evening full of live entertainment in Second Life. Audience members in the Second Life portion of the event will include Nonprofit Commons residents, their invited guests, and media representatives.

Don't miss this interactive collaboration, connecting the virtual world with real-world issues.

Event details:

Event activities:

10am- 11:30am PST/SLT (Second Life Time): Nonprofit Panel and Q & A session
11:30- noon: Tours of the Nonprofit Commons offices in Second Life
Noon–>: Activities continue in Second Life throughout the afternoon and night with major concerts, poetry readings, tours, dancing, and games.

Please RSVP via email to Megan Keane (megan@techsoup.org) for in-world attendance to this event or IM Penguin Kuhn in Second Life. Join the TechSoup group, in-world to receive announcements about this event and future nonprofit events in Second Life.

Written by: penguin kuhn

Dancing in the Streets Tomorrow, May 17th to Benefit Ophoenix, Nonprofit Commons and China earthquake relief

Ophoenix logo

Don’t miss Dancing in the Streets–well, virtual dancing, that is– on the streets of NPC2 this Sat. May 17th from from 2-6 pm SLT/PDT.

New Nonprofit Commons resident, Ophoenix will be having an in-world dance party/fundraiser in conjunction with their real life fundraising event. Come and enjoy music avatar DJ Namov Abramovic, dancing, and tours of the second Nonprofit Commons location, NPC2.

Want to help the fundraising efforts? Click on one of the virtual images of artist, Shirley Pinchev’s artwork and you can show your support by donating real-life dollars. All proceeds will be split evenly between Ophoenix, the Nonprofit Commons project, and OxFam America’s support for earthquake relief in China. As a thank you to supporter, contributors who give $40 USD will receive a copy of the image of their choice You can see all of the photo landing pages here.

Come show your support for Ophoenix and the Nonprofit Commons tomorrow afternoon at the Dancing in the Streets event and spread the word to any interested avatars!

Written by: penguin kuhn