Is Measuring Business Success Different in Second Life Than in the Real World?

While I always consider Second Life such a different realm when it comes to business, I’m quickly learning that it’s not that different from real-life and can be assessed by real-life standards.

A recent blog post, “Measuring business success in virtual worlds is not different from business as usual” does a great job of comparing Second Life business assessment to real-life and even introduces the principle of the “balanced scoreboard” which has been a business analysis strategy for years.

How do you measure your business or organization’s success in Second Life?

Written by: Beth J. Bates