2011 Relay for Life in Second Life Wrap-Up

Poppy Zabelin at NPC mtg 031811Poppy Zabelin, tireless marketing chair of the Second Life Relay for Life, shares this final press release from the 2011 Relay.  It was the biggest year ever for this ground-breaking virtual world fundraiser and awareness raiser focused on the fight against cancer. Among the highlights from this year:

  • US$ 375,000 raised for cancer research
  • Over one million US dollars raised over the entire SLRFL campaigns over the years
  • Over 3,000 relayers participated in 140 teams

This is also Poppy’s last message as SLRFL marketing chair, having led it for two years. Congrats for all the great work, Poppy!

The full press release follows after the jump…

Press Release for immediate release: Monday, August 22, 2011 

Relay For Life of Second Life shatters records in 2011, raises US$375,000 for cancer research


Relay For Life, the signature fundraising event of the American Cancer Society, has once again shattered records in Second Life.

Less than halfway through the 2011 Relay season, the Relay For Life of Second Life had already raised more than one million dollars all-time.

At the Wrap-Up Party on Saturday, August 20, 2011 Event Chair MamaP Beerbaum proudly announced that the seventh  Relay For Life of Second Life had set a new season fundraising record of US$375,000, had a record number of 140 teams, and a record number of over 3,000 relayers.

This year’s theme was ‘Seasons of Hope’ and was the largest to date, with a track lined by luminaria winding through 41 sims of amazing builds representing the different seasons. Some 2,140 avatars completed one or more laps, a combined total of 3,486 laps, and visited the campsites and the designer sims. And 4,817 luminaria were lit in support of loved ones going through treatment, and in memory of those heroes who have passed on.

Speaking to committee and team members and volunteers at the Wrap-Up Party, MamaP Beerbaum said:  ‘WOW, What a wonderful Relay we had! From Kick-Off in March to Relay Weekend in July, you all worked non-stop, with a passion and commitment that never wavered!

‘As I think back on this season, I am in awe of so many things. We broke so many records.  We took the theme ‘Seasons of Hope’ to places we never thought it would go. And we brought it to life on 41 sims creating a breathtaking experience for all who found their way there. And most importantly we proved that we really can work together as One Team!

‘Thank you for giving me the honor of being your chair. Thank you for showing the world that SL is a good place, and that in this Second Life of ours, we CAN make a difference.’ 

Stingray9798 Raymaker ( in real life Jeff Montegut, the American Cancer Society representative in Second Life) said: ‘It makes me the proudest person in the whole ACS office to represent the coolest people on the planet!’


Spirit of Relay 

 The ‘Spirit of Relay’ individual award went this year to Daaneth Kivioq. Announcing the award, last year’s winner Ember Farina said: ‘The Individual Spirit of Relay is awarded to the individual that embodies the ‘Spirit of the Relay’ and takes into consideration the ‘spirit’ of the individual, how they embraced Relay For Life and the American Cancer Society Mission, and the enthusiasm displayed.’

This year, just as Relay was kicking into high gear, Daaneth suffered a debilitating stroke. Ember said: ‘His motivation for a fast recovery was actually Relay for Life! He worried so much about his team that he came back in world before he could even read or type; they all used voice to communicate with him to ensure that the team would keep moving forward.’

Nevar Lobo, co-captain of last year’s winner of the ‘Spirit of Relay’ team award, announced this year’s team winner Team OD, followed by Steelhead Salmons in second place and Team Caledon in third place.

For a complete list of Wrap-Up Awards see: http://rflofsl.blogspot.com/2011/08/final-award-winners.html

For more pictures from the Wrap-Up Party see http://www.flickr.com/photos/ishtarskiss/.


Looking ahead

 Looking ahead to 2012 MamaP Beerbaum announced that she would be continuing as Event Chair, supported by this year’s Co-Chair Dwen Dooley and new Co-Chair Nikki Mathieson. Nikki, who has been relaying in Second Life since 2007 and was this year’s Event Day area chair, said: ‘It is a tremendous honor to be invited to be a Co-Chair and I really look forward to the upcoming season.’ Her message to Relayers was ‘Keep relaying all winter… Do that by bringing someone… anyone… even if it’s just one person who doesn’t know about us… to ACS Island and let them know we’re here… in SL. Tell them about our RFL season and get them watching for that kick off in the spring… invite them to it… get them excited and enthused to jump onboard with us.’


The Kick-Off for RFL of SL 2012 will be on March 10, 2012. Next year’s theme will be ‘Time for a Cure’. And the clock is already ticking!


About Relay For Life of Second Life

Relay For Life® is the signature fundraiser of the American Cancer Society. Relay For Life of Second Life (RFL of SL) is an annual activity that takes place in Second Life® in July each year. Volunteers form or join teams to have fun while fundraising and raising awareness from mid-March through mid-July. In July teams build campsites and walk a track, just like in a real world Relay. The main RFL of SL track event this year will take place on July 16-17. In 2010, RFL of SL raised US$222,000 for the American Cancer Society and this season’s total is a record US$375,000. In April 2011 the all-time total amount raised since RFL was launched in Second Life reached one million US dollars. The funds raised go to research, advocacy, patient services and programs, with 12-15% going to international projects. Just as in the real world, RFL of SL is an international event. More than 30 real world countries are represented by team members, volunteers and supporters!

The premier sponsors of Relay For Life of Second Life in 2011 are: Arcanum, ByKay, Peace Haven Communities, and BS’s Bring A Friend.


 For background information and the history of RFL of SL see:

SL Wiki: https://wiki.secondlife.com/wiki/Relay_For_Life_of_Second_Life and Official RFL of SL website: http://www.relayforlife.org/secondlife



Poppy Zabelin (2011 RFL of SL PR Chair poppy_zabelin@yahoo.co.uk) or Jennifer Curtau (2011 RFL of SL PR Co-Chair jennifer.curtau@google.com).

Written by: rikomatic