For the fourth consecutive year running, the American Cancer Society held their annual Relay for Life Second Life. 2008 was the most successful year yet for this virtual relay to raise funds to fight cancer.
Some stats: 2230 avatars, 85 Teams, walked 3441 virtual laps and raised over $L 55,230,056. The relay funds raised translated into over $210,000 USD to support the American Cancer Society in its mission to defeat cancer. This greatly exceeded last year’s Second Life Relay for Life that raised around $100,000 USD and is the single largest amount raised to date by a single nonprofit campaign in Second Life.
Congratulations to all the builders, promoters, fundraisers, all of the participating avatars and their supporters for making this such a great success! The success of Relay for Life Second Life not only provides benefit in the battle against cancer, but also serves as a role model for other nonprofits seeking to use Second Life to enhance and further their real-life social change work.
Written by: penguin kuhn