Relay for Life Second Life

For the fourth consecutive year running, the American Cancer Society held their annual Relay for Life Second Life. 2008 was the most successful year yet for this virtual relay to raise funds to fight cancer.

Some stats: 2230 avatars, 85 Teams, walked 3441 virtual laps and raised over $L 55,230,056. The relay funds raised translated into over $210,000 USD to support the American Cancer Society in its mission to defeat cancer. This greatly exceeded last year’s Second Life Relay for Life that raised around $100,000 USD and is the single largest amount raised to date by a single nonprofit campaign in Second Life.

Congratulations to all the builders, promoters, fundraisers, all of the participating avatars and their supporters for making this such a great success! The success of Relay for Life Second Life not only provides benefit in the battle against cancer, but also serves as a role model for other nonprofits seeking to use Second Life to enhance and further their real-life social change work.

Written by: penguin kuhn

Relay for Life returns to Second Life

Avatars representing survivors, caregivers, their families and the millions of passionate supporters engaged in fighting cancer worldwide will take center stage virtually, July 19-20, when the American Cancer Society conducts its fourth annual Relay For Life® event in the Second Life virtual world. The 2008 Relay in Second Life will celebrate the “heroes” who epitomize the Society’s global mission and who represent this summer’s virtual world event theme.

This year’s virtual Relay For Life is expected to attract in excess of 2,000 participants as more than 80 teams will unite toward reaching a fundraising goal of $125,000. In 2007, the Second Life event raised $118,000 – more than double its total for the previous two years combined – and attracted more than 1,700 participants.

The funds raised through the virtual Relay For Life will benefit the American Cancer Society’s global efforts to fight cancer through research, education, advocacy and patient service programs.

For more information on the Second Life Relay For Life event and the Society virtual headquarters office, please visit and Information about Relay For Life is available 24 hours a day by visiting

[Cross-posted on NetSquared blog]

Written by: penguin kuhn

Free avatar makeovers for cancer survivors

The Metaverse Messenger is proud to host Digital Do Overs: Survivor Edition

What is it?
In partnership with SL Relay For Life, the Metaverse Messenger Fashion Angels will be hosting 4 makeovers over the next several weeks of in-world cancer survivors. Makeovers will be chronicled in the M2 and featured in our weekly paper.

In addition raising funds for the its life-saving mission, RFL aims to educate it’s community on the many services and offerings of the American Cancer Society. Through these makeovers, our goal is to honor and pamper in-world cancer survivors and raise awareness for the ACS program Look Good, Feel Better, which educates women who have lost hair due to treatment how to apply makeup, wear wigs, and do things to become more comfortable with their appearance during their fight with this terrible disease.

Who do we need involved?
We are looking for four cancer survivors with current SL avatars that are in need of a makeover. Still got that “newbie” look? Then we need you!

How much time is involved?
If you are chose and agree to participate, expect to spend about 3 hours over the period of a week with your assigned Fashion Angel.

1. “Before” photo session
2. Interview to understand your desired style and look, and learn more about you, your story, and your involvement with the ACS
4. “After” photo session

If you are interested in nominating someone, please send *IN A FOLDER TITLED DDO NOMINATION* a snapshot and a quick notecard about the person nominated to Madison Donnelly by Monday, May 21st.

Please let me know if you have any questions or concerns!

Yours in the fight,
Madison Donnelly
Fashion Editor
The Metaverse Messenger

Written by: Glitteractica_Cookie