For the fourth consecutive year running, the American Cancer Society held their annual Relay for Life Second Life. 2008 was the most successful year yet for this virtual relay to raise funds to fight cancer.
Some stats: 2230 avatars, 85 Teams, walked 3441 virtual laps and raised over $L 55,230,056. The relay funds raised translated into over $210,000 USD to support the American Cancer Society in its mission to defeat cancer. This greatly exceeded last year’s Second Life Relay for Life that raised around $100,000 USD and is the single largest amount raised to date by a single nonprofit campaign in Second Life.
Congratulations to all the builders, promoters, fundraisers, all of the participating avatars and their supporters for making this such a great success! The success of Relay for Life Second Life not only provides benefit in the battle against cancer, but also serves as a role model for other nonprofits seeking to use Second Life to enhance and further their real-life social change work.
Written by: penguin kuhn
Avatars representing survivors, caregivers, their families and the millions of passionate supporters engaged in fighting cancer worldwide will take center stage virtually, July 19-20, when the American Cancer Society conducts its fourth annual Relay For Life® event in the Second Life virtual world. The 2008 Relay in Second Life will celebrate the “heroes” who epitomize the Society’s global mission and who represent this summer’s virtual world event theme.
This year’s virtual Relay For Life is expected to attract in excess of 2,000 participants as more than 80 teams will unite toward reaching a fundraising goal of $125,000. In 2007, the Second Life event raised $118,000 – more than double its total for the previous two years combined – and attracted more than 1,700 participants.
The funds raised through the virtual Relay For Life will benefit the American Cancer Society’s global efforts to fight cancer through research, education, advocacy and patient service programs.
For more information on the Second Life Relay For Life event and the Society virtual headquarters office, please visit www.cancer.org/slrfl and www.rflofsl.org. Information about Relay For Life is available 24 hours a day by visiting www.RelayForLife.org.
[Cross-posted on NetSquared blog]
Written by: penguin kuhn
The SLNN has a nice write-up about the American Cancer Society’s activities in Second Life beyond the Relay for Life. It’s a good summary of how an effective real world non-profit is learning now to leverage Second Life’s strengths to reach their target audience and promote their cause. RC Moss of the ACS noted that, “Anyone who will be a success in SL has to understand SL the culture, the technology. Know what you as an NGO want to get out of your SL experience.” Moss explained, “I always look to our RL success and imagine new ways to transfer programs and mission delivery into SL.”
Read the whole article here.
Written by: rikomatic