Community Spotlight: Metrocake McLeod

Metrocake McLeod: Roe Bianculli, Crohn’s & Colitis Foundation of America

Why is your nonprofit doing work in second life? What do you hope to achieve?

Our mission is to cure Crohn’s disease and ulcerative colitis, and to improve the quality of life of children and adults affected by these diseases. What we hope to achieve here is greater awareness of the diseases — that’s a priority. Our secondary goals are to start support groups, and virtual groups to support national event programs. Those are a little trickier, though, and may take longer to get up and running. For example, I need to see how “confidential” a support group here would be.
We would have HIPPA regulations to consider with a support group.

Is your work in Second Life a formal part of your job? Are you doing this during work hours?

I’m doing some of this during work hours, some of it not. 🙂 This is not considered a formal part of my job.

What advice would you give to other nonprofits about going into second life ?

Determine your goals first — determine your plan and strategy before you start. Make sure to have someone who knows SL fairly well, or knows how to get support from those who do, so that you can get up and running quickly.

Written by: kanter