Lori Sheppard: “Creative Social Strategy for Non-Profit Organizations” for the December 14th NonProfit Commons Meeting

This Friday, December 14th, Nonprofit Commons is happy to feature Lori Sheppard (Skylar Smythe in SL). She will be discussing the importance of content, appropriate social channels and multimedia tools to create qualitative interaction with your community online. She will also answer questions regarding outsourcing and social media best practices.

In May 2012, Lori attended the Mayo Clinic sponsored “Connecting Healthcare + Social Media” conference with her host, NY HealthScape (Second Life). After speaking with many attendees from around the United States, she realized that while most non-profit organizations understood the value of social media, few knew where to begin.  

She shared a personal conversation with Lee Aase (Director of the Mayo Clinic Center for Social Media) and discussed “the how”. How could hospitals and educators utilize social media? Most of them had established accounts with minimal public interaction or involvement, and very little impact. They both agreed that it would take some creative thinking and structure to really make social media work for non-profit organizations. 

Join us for a lively presentation in Second Life where Lori will be leading us in brainstorming and sharing methods of using social media as a tool to reach out and build community around your organization.  

Bio: Lori Sheppard (Skylar Smythe) is a freelance marketing professional from Toronto, Ontario Canada. Actively engaged in online communities since 1995, she provides social media management and onboarding to organizations in the UK, Canada and the United States and is a Senior Writer for ShesConnected.com, Canada’s largest network of business bloggers and brand ambassadors. 


Join us in Second Life!


Nonprofit Commons Weekly Meeting

Friday, December 14th, 8:30 AM SLT / PST

Plush Nonprofit Commons Amphitheater




  • 8:30 am Introductions
  • 8:40 am TechSoup Announcements
  • 8:45 am Mentors Central
  • 8:55 am Main Speaker: Lori Sheppard (Skylar Smythe)
  • 9:30 am Open Mic / Announcements




The mission of the Nonprofit Commons in Second Life is to create a community for nonprofits to explore and learn about virtual worlds, foster connections, and discover the many ways in which nonprofits might utilize the unique environment of Second Life to achieve their missions.

Written by: Rhiannon Chatnoir